Privacy Policy

1.1 This policy regarding privacy and marketing ("Privacy Policy") describes how Den Gröna Guiden (The Green Guide) collects, uses and stores your personal data in accordance with the EU's General Data Protection Regulation (GDPR) and other applicable legislation.

1.2 The Privacy Policy applies to the processing of personal data that takes place when you visit our website or use our services that refer to this Privacy Policy.

1.3 You should always feel safe when providing personal data to us. The purpose of this Privacy Policy is to show how we ensure that your personal data is processed in a legal and transparent manner.

2.1 Den Gröna Guiden (address: Lessebovägen 119, 122 47 Enskede, Sweden, org-nr: 630521691001, e-mail: stefan@dengronaguiden.se, phone: 070 741 77 84) is the data controller for the processing of your personal data as described in this Privacy Policy.

2.2 Data Processor
The website is produced by Wivid Arc (the web agency), which hosts the website on its servers within the EU. As a data processor, Wivid Arc only processes personal data on behalf of and according to instructions from the data controller.

3.1 We process personal data about you when you:

• Visit our website (we collect, for example, IP address and how you move around the page).

• Use our contact form.

• Subscribe to our newsletter.

• Otherwise send a request or communicate with us.

4.1 Visitors to the website:

• IP address

• Technical information about your device (e.g. browser version, operating system)

• Information about your use of the website (e.g. which pages you visit, times of visit)

4.2 Users of the contact form:

• Name

• Mobile number (if you provide it)

• Email address (if you provide it)

• Any other personal data you provide in the message field

4.3 Newsletter subscribers:

• Email address

• Possibly name or other information you choose to provide

5.1 Visitors to the website

• To understand how our website is used and to improve the user experience.

• To ensure technical functionality and security (e.g. troubleshooting, protection against intrusion attempts).

5.2 Contact form and customer inquiries

• To fulfill our commitments to you, such as providing customer service and answering questions.

• To provide relevant offers and news.

• To comply with applicable legislation, e.g. accounting laws.

5.3 Newsletter subscribers

• To send newsletters and inform about our services or products.

• To offer customized mailings based on your possible interests or previous interactions (profiling, see point 7).

6.1 Agreement – Some processing is necessary for us to fulfill our obligations under agreements with you, e.g. when you send a request for a quote or order a service.

6.2 Balance of interests – For certain types of data processing, such as the collection of web analytics (IP address, visitor statistics) and simpler marketing, we base our processing on a balance of interests where our legitimate interest in developing our business and communicating with potential customers outweighs your interest in privacy.

6.3 Consent – For processing that requires your explicit consent (e.g. non-essential cookies and certain marketing measures), we will obtain it via, for example, a cookie banner or a special form. You can withdraw your consent at any time.

6.4 Legal obligation – We may need to save or otherwise process your personal data to comply with certain legal requirements, e.g. accounting and tax legislation.

7.1 We may perform simpler profiling of you as a customer or subscriber to our newsletters, e.g. by seeing if you have opened certain mailings or clicked on links in the emails, in order to customize our future mailings.

7.2 You can object to profiling at any time by contacting us via the contact information provided below (stefan@dengronaguiden.se, 070 741 77 84). When we receive your objection, such processing for marketing purposes will cease.

8.1 Your personal data is not stored longer than is necessary with regard to the purposes of the processing. We may save them longer if required by law or to monitor our legal interests.

8.2 Information about customers is generally saved for a maximum of 24 months after the last interaction, unless we are required by law to save information for a longer period.

9.1 We never sell your personal data to third parties.

9.2 We may share your personal data with partners or subcontractors (data processors) who help us with operations, mailings or other IT-related services. These parties may only process the data according to our instructions and in accordance with this policy.

9.3 As a rule, we do not transfer your personal data outside the EU/EEA. Should such a transfer be necessary (e.g. if a subcontractor is located in a third country), we always ensure that the transfer takes place in accordance with applicable legal requirements, e.g. through the use of the EU Commission's standard contractual clauses.

10.1 We reserve the right to update this Privacy Policy as needed. In the event of significant changes, we will inform you in an appropriate manner, for example via email or a notice on our website.

11.1 We take appropriate technical and organizational security measures to protect your personal data against unauthorized access, loss or manipulation. For example, all data is stored in systems with limited authorization, and we use firewalls and encryption where possible.

12.1 Right of access – You have the right to receive confirmation of whether we process personal data about you and information about what type of data and how it is processed. You can also get a copy of the personal data.

12.2 Right to rectification – You have the right to have incorrect or incomplete personal data corrected as soon as possible.

12.3 Right to erasure ("the right to be forgotten") – You have the right to request that we delete your personal data if it is no longer necessary for the purposes for which it was collected or if there is no legal basis for continued processing.

12.4 Right to restriction – You can request that the processing of your personal data be restricted, e.g. while a request for rectification is being investigated.

12.5 Right to object – You have the right to object to processing that takes place with the support of a balance of interests, including profiling. If you object to direct marketing, we will cease all processing of your personal data for that purpose.

12.6 Right to data portability – When our processing of your personal data is based on consent or agreement, and the processing is automated, you have the right to receive the personal data you have provided yourself in a structured, commonly used and machine-readable format and have them transferred to another data controller.

12.7 Complaints – If you believe that we are processing your personal data in violation of applicable data protection legislation, you can primarily contact us (stefan@dengronaguiden.se, 070 741 77 84 - see also contact information below). You also have the right to submit a complaint to the Swedish Authority for Privacy Protection (IMY).

13.1 We use cookies and similar technologies on this website to:

• Enable certain basic functions (necessary cookies).

• Analyze traffic and behavior on the website (analysis cookies).

• Be able to provide you with relevant marketing (marketing cookies).

13.2 On your first visit (or at regular intervals), a cookie banner is displayed where you can consent to or refrain from the non-essential cookies we use. You can change your settings at any time.

13.3 You can also set your browser to either block cookies or inform you when a cookie is saved. However, please note that the website will not function as well if you block certain cookies.

13.4 For more detailed information about which cookies are used, how long they are stored and how you can manage them, see our cookie policy or contact us at stefan@dengronaguiden.se or 070 741 77 84.

13.5 The Swedish Post and Telecom Authority is the supervisory authority in the area, feel free to read more about cookies on their website.

If you have any questions about this Privacy Policy or wish to exercise your rights, please contact us:

Den Gröna Guiden
Lessebovägen 119, 122 47 Enskede, Sweden
E-mail: stefan@dengronaguiden.se
Phone: 070 741 77 84

15.1 The website is produced by, and hosted in Sweden by the web agency Wivid Arc.