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Authorized Stockholm Guide

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Green letters with "New Hope Travel Industry Children's Fund" text

New Hope

Jag är medlem i Reseindustrins Barnfond New Hope, en ideell stiftelse som sedan 1989 arbetar för att ge barn och unga i utsatthet en bättre framtid genom utbildning och trygghet.

Det jag uppskattar med New Hope är deras fokus på konkreta och småskaliga projekt, där stödet går direkt till skolor och barn i bland annat Kenya, Nepal, Filippinerna och Ukraina. Allt arbete sker ideellt, utan mellanhänder, och verksamheten är 90-kontoansluten.

Under flera år har jag, utifrån mina möjligheter, valt att stötta New Hope genom mina stadsvandringar. För mig är det ett naturligt sätt att låta berättande, resande och ansvar hänga ihop – och att bidra till framtidstro där den behövs som mest. 💚

Kranmärkt Swedish water" logo

Kranmärkt

Kranmärkt is a national sustainability label for businesses that choose tap water over bottled water. Through the Kranmärkt label, you show that you are taking a stand for a better environment and inspire others to also choose tap water.

Företagarna" in white italic text against a green background

Företagarna

Företagarna is Sweden's largest organization for entrepreneurs. We pursue entrepreneurial policy issues by presenting analyses, facts and investigations. With the support of our members, we create an entrepreneurial climate free from red tape and high fees so that entrepreneurs can focus on what they do best - running businesses.

Yellow circle with the text "SweGuide" in purple

SweGuide

SweGuide is a national interest organization and authorization body for professional tourist guides and nature guides in Sweden. The association brings together over 400 guides who have been trained according to a common standard to guarantee high quality, knowledge and hospitality, often in cooperation with local associations.

Man in green sweater with red band around his neck sitting outdoors. Backpack next to him

Sustainable and narrative-driven city walks in Stockholm

City walks in Stockholm are carried out in a sustainable and personal way, where the city's local stories, cultural heritage and green promenades are woven together into living experiences. The walks follow both selectable routes through different districts and private guided tours, carefully adapted to the group's size, pace and curiosity.

Stockholm's authorized guides" next to silhouettes of three red buildings against a black background
About the service

Stockholm Authorized Guides (SAG)

Stockholm's Authorized Guides (SAG) is a Swedish company based in Stockholm and an association of authorized guides in the city.

We gather guides with education and professional experience in Stockholm's history, architecture and social development.

We offer guidance for both individual visitors and groups, in several languages.

Our business is based on knowledge, structure and professional hospitality.